Belco Sports

Profile Details

Company Name

Belco Sports

Contact Person

Mr. Mukesh Bassan


Alternate Email

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Basti Danishmandan, Jalandhar



Website Url

Company Profile

About Us:-

Founded in 1957 by Mr.Behari Lal as Behari Lal & Co now known as BELCO Sports with bird sized owner investment. Quality, durability & reliability helped in upsurging the size as well as revenue of this brand. The first retail store was and still located in Jalandhar. Three generations of Behari Lal family have developed the family business to be a global leader in Inflatable balls market. BELCO derived its name from BEhari Lal & CO.

With an assortment of footballs, basketballs and volleyball game related product lines, BELCO Sports product range extends to every team sport. BELCO’S Sporting Goods represents a tradition of shopping with one of the most trusted names in the business. BELCO stands for selection, quality, value, and superior customer service – all backed by dedicated Associates who are willing to go that extra step to guarantee complete customer satisfaction.

This level of commitment to excellence has been the cornerstone by which BELCO’s Sporting Goods was founded and has grown. delivers to you the convenience of online shopping, combined with the reputation, support and tradition of over 60 years of retail experience. Much has changed at BELCO’s Sporting Goods over the past century, but what has remained consistent throughout our 60 years of retailing has been our commitments to bringing you complete customer satisfaction.

We’re dedicated to more than mere aesthetics, and our commitment goes far beyond our drive to be innovate. We spend countless hours poring over every detail, because ultimately, it’s not about us, or our product but It’s about the customer.

CEO Massage:-

The origin of Belco sports takes us to 1957 when my grandfather Mr.Behari Lal, initiated this solitary business from scratch.Behind our great success is a venturesome, entrepreneurial spirit. This pioneering spirit that has driven us to journey into unknown territories remains deeply embedded in our DNA. For the past 65 years, BELCO Sports has lived with great passion. Despite being the oldest sports goods manufacturers in Jalandhar, our vibrant mindset keeps us young and unafraid of change.

It all started with a simple idea & our mission remains the same:

“Create high level quality, well designed goods that I would like to buy myself”

We also adopt the process of engagement and collaboration with our clients making certain that our service delivery exceeds their expectations. Our proactive role exemplifies our commitment to client satisfaction both as an ethical partner and a contractor of choice. According to Forbes, less than one third of family businesses survive the transition from first to second generation ownership. Another 50 %, don,t survive the transition from second to third generation. Fortunately, we did survive with being a Global Leader in Inflatable balls market.

We are here today thanks to the confidence and trust our shareholders and customers have in us. Our objective is to become a company that every shareholder and customer can be proud of. That is a commitment we solemnly pledge to all of you.

Thank you

Mr.Mukesh Kumar CEO of BELCO Sports.

Future Of BELCO:-

Our heritage isn’t just about what we sell, it’s about who we are.

With initiatives already in place to expand our global presence we are assured that our company is destined for greater success and this can only translate into positive returns for our business, people and clients. Diversity of thought and perspective allows us to recognize opportunities and adapt our strategy to enter new territories and markets.

As a company we are prepared for the toughest of challenges and see opportunity in adversity. It is without any doubt that I can say, we as a dependable business partner to our clients adopt your project vision as ours and take responsibility for each step.

All our social and environmental considerations in all our business decisions involve social and environmental considerations as well as sustain the tag of fair sporting goods industry with everyone associated with us. To reduce the environmental impact of our products and manufacturing processes, we seek to integrate sustainability as basic principle in their design. We also address the impact of our own operations, our supplier operations and how we get our products to points of sale. Our employees are our most valuable asset. We aim to nurture a corporate culture where company growth and personal development can go hand in hand.

Belco Sports.


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Srno. Action Job title Keyskills Company name Exprience CTC Industry Post date
1 Apply Job Production Manager Good leader, Operational efficiency, Excellent co-ordination & Communication skill. BELCO SPORTS 3 to 8 yrs 3,50,000 - 4,75,000 Export , Import 17 Jan, 2018
2 Apply Job Senior Graphic Designer Design , Creative , User Experience. BELCO SPORTS 4 to 9 yrs 3,75,000 - 4,50,000 Export , Import 17 Jan, 2018
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